Apple's "Stickers" Spot (Media Arts Lab)

Okay, so I'm late on this by a week, but MAL produced this spot for Apple that I love. MAL has always been a creative shop that I respect. Their ads are almost always good and while they've hit a rough patch recently with Apple moving some creative resourcing in-house, I think MAL still hit it out of the park with this one.

The concept is simple, people love their macbook airs and they express that in sticker form (as of this typing, I have a little Shazam sticker on the front of my macbook pro). My absolute favorite thing about this spot is the music [Chimes by Hudson Mohawke] but creatively, I love how the spot starts with very small and simple stickers that take up very little real estate and ends with huge stickers that cover the entire product. 

I just find it interesting how sometimes the spots without the witty tagline or edgy humor can be just as impactful. Or maybe I'm a sucker for Hudson Mohawke.