Desktop Sites
Project: ESPN "Clutchify Yourself" Website
Agency: 72andSunny | Role: Senior Interactive Producer
Following up on 72andSunny's successful "Steve and Vic" film campaign for WatchESPN, 72 wanted to produce an interactive extension of the experience. The end product was the ESPN "Clutchify Yourself" Website.
Users could build an animated version of themselves in the vein of the No Mas animation style from the film campaign.
Project: "Greatest Super Hero Ever" Parallax Experience (Man of Steel)
Agency: Eclipse Advertising | Role: Senior Interactive Producer
Working with Eclipse Advertising, Axis Studios and Warner Bros. studios, we launched this 75th anniversary celebration of Superman. The website utilizes the parallax plug-in to take a user through the history of the Superman brand.
Project: "I Wanna Ride" website
Agency: Dailey Advertising | Role: Digital Producer
Riding a motorcycle can be an emotional and spiritual experience. Honda wanted to capture the stories behind these experiences with I Wanna Ride. Users can submit their stories via text, video or images and the stories are shared with millions of people across the world.
Project: Nestle Carnation Breakfast Essentials Redesign
Agency: Dailey Advertising | Role: Digital Producer
Nestle came to Dailey with a need to make their decade-old .com site much more visually appealing with a modernized look. The new CBE site focuses more on consumer friendly features like recipes and special offers, encouraging users to interact with the brand and increase time spent on site.
Project: Honda Racing Site - Content Management
Agency: Dailey Advertising | Role: Digital Producer
While at Dailey, I led the content management team for Honda's Powersports website. There aren't too many things cooler than covering MotoGP and Motocross races.
Project: Maaco Website Redesign
Agency: Pitch | Role: Senior Interactive Producer
Working as Pitch's first digital producer and leading Pitch's first digital execution out of the gate, I helped produce a more UX-centric website for Maaco customers and franchise dealers. The project included a complete CMS over-haul and some minor backend architectural "gardening", but the result was a much more streamlined user experience.
Mobile Content
Project: Honda Powersports Mobile Site
Agency: Dailey Advertising | Role: Digital Producer
Honda faced a unique problem: How do they produce a mobile destination for their users without having to redesign the desktop site or update backend architecture with a responsive design website? The answer is the Honda Powersports mobile site. The mobile site was built as a lighter version of the desktop experience while still providing their users with all the critical information a customer would need to make a purchase.
Project: Shazam Custom Tag Experience
Company: Shazam | Role: Executive Integrated Producer
At Shazam, in addition to producing the Shazam Session series, I also produce the digital "in-app" content for TV shows, award shows and music tags. The above are just a few recent samples.
Project: Shazam For TV Experience
Company: Shazam | Role: Executive Integrated Producer
Shazam is all about the second screen experience. The above shows some recent companion digital campaigns that I've produced for Shazam.
Banners (Rich Media)
Project: Call of Duty Ghosts
Company: 72andSunny | Role: Senior Interactive Producer
In support of one of 72andSunny's most successful broadcast campaigns to date with the COD: Ghost reveal spots, I led the production of the Call of Duty digital rich media campaign. Producing several banner concepts in just a few short weeks, the campaign was definitely a challenge, but also is the most engaging banner campaign I've ever worked on.
PROJECT: ALL HAIL KING JULIEN
COMPANY: NETFLIX | ROLE: FREELANCE SENIOR INTEGRATED PRODUCER
To support Netflix's huge marketing push for their new original series King Julien, I led the production on localized broadcast spots and banner development for European countries. Here are just a few stills of our Rich Media execution.